Leads Analysis Sample

American Writers &Artists Inc. (AWAI) Circle of Success (COS) week 1 Leads Homework May 25 2015

Mount Home Nutritionals letter review on lead goals

  1. Establish Tone – Target audience elderly, (50+) female and male, Product is presumably medication (taken every day)
  2. Empathy is built with identifying with Maureen in establishing a minimal goal (standing in church) The pictures help put us in her place and experience her as a real person
  3. Building Rapport- Establishing 1st level need – pain alleviation , 2nd level need freedom of mobility and core need feeling of accomplishment and esteem in performing high level household chores
  4. Earning Trust- Dr Williams is introduced as an excellent internationally recognized authority who has established breakthroughs in medical supplements
  5. Big Idea – Take the supplement to address the goals listed in Building Rapport (#2) above
  6. Excitement/commitment is built by promising alleviation of pain, accomplishment of household goals requiring mobility and fallback on Dr. Williams’ ability and qualifications

Missing element in control – while the product is suggested as being taken daily, it might be enhancing to suggest potential duration of dosage (30 days, 6 months, etc.


Writing Short Story Submission-Literary Sample


Dalton revived by degrees of fogged memory. The lights in the hospital room intruded on a prolonged period of comatose rest, He was visited soon by some of his colleagues at Positron Institute.

Dalton’s laboratory director, Dr Hopkins was very pleased to greet him and congratulated him on his recovery from a traumatic experience. Dalton worked as an expert in the latest mind ware development. He specialized in using special molecular facing on computer screens to enhance a direct mind reception linking to access information on line. A unique property of the technology enhanced the ability to perceive emotional messages from the medium surface. All senses were transmitted including odor and touch.

Continue reading “Writing Short Story Submission-Literary Sample”

American Writers &Artists Inc. (AWAI) Circle of Success (COS) Health Copy Example – Back Pain

I Suffered Terrible Back Pain for 3 Months


Discover Proven Back Pain Treatments and Cures That You Won’t Hear About From Your Doctor in this Brand New Book


It was a beautiful autumn day. Leaves of all colors were coming from the trees.


Feeling full of energy I set out to climb my 16 foot ladder to clear my roof gutters.






Suddenly my ladder began to slip off a wet gutter surface. I tried to steady it but it fell backward as I flailed helplessly.


When I hit the ground the pain was immense.


My wife helped me stand up after hearing my cries.


Fortunately I could move and walk but I had a new companion – PAIN!


I was terrified my life would never be the same! From being healthy and very active I felt my back problem would hinder me for the rest of my life. I thought of all the things I used to do:


Long distance hiking




Dexterity in driving an automobile


Indeed the paralyzing pain could shut down all paths to movement.

I was tired of pain controlling my life! I turned to my doctor in desperation as he had mentioned glucosamine and chondroitin as possible solutions for back pain.


What’s more they don’t do much for permanent pain relief and do nothing to reduce inflammation.


All he could offer was medication that would leave be semi comatose for the rest of my life


In desperation I read Journal of Medicine praying for a solution.


Then like a ray of light I read this message from Jesse Cannone. He is a Certified Fitness Trainer – ISSA (1997-2004), Certified Post-Rehab Specialist – NSPA (2000-2004), and Specialist in Performance Nutrition – ISSA (1997-2004) among other credentials.

His work was to focus all his attention on helping the millions of people who struggle with back pain, neck pain and sciatica. Then, with the help of massage therapist Steve Hefferon and a hand-picked board of medical advisors, he created the world’s first self-assessment and self-treatment program for back pain and sciatica sufferers. The system, which is called Lose The Back Pain®, has proven extremely effective and over 55,000 copies have already been sold in over 100 countries.

His message is as follows:
“From: Jesse Cannone

To: Back pain sufferers

Dear back pain sufferer,

In the past 10+ years, we’ve literally helped over 162,000 people in 127 different countries relieve themselves of back pain for good.

We’ve become one of the most highly respected authorities in the world on getting rid of back pain due to our all-natural, safe, holistic, long-term approach to beating back pain forever.

And in that time, I think it’s pretty safe to assume that we’ve learned a few things!

In fact – my team and I recently sat down and wrote out our top 101 back pain tricks. 101 ways to get rid of back pain, many of which most people have NEVER heard of.

These tricks are EASYFASTEFFECTIVE… and the vast majority of them cost either nothing or very little. Because let’s face it.


Your life has been taken over by pain. You might even feel trapped. Helpless. You’re probably even starting to get worried that this may be something you’ll be dealing with for the rest of your life.

So why should YOU have to worry about finding the best way to get rid of your back pain in the fastest, safest, most cost-effective way?

Here’s the good news…You don’t!

Because I’ve put together 101 short, powerful and downright EASY pain relief tricks in a special report which gives you our top 101 ways to get rid of back pain for good. After just a quick read, you won’t have to “guess” at what will work for you.

Instead, you can simply find as little as 2-3 tricks – and try them yourself! No guessing. No researching online. No wasting countless hours at the doctors.

Now, they’ll all be saved for you in your “desktop back pain reference guide” called…

101 Back Pain Relief Tricks: Quick And Easy Ways To FINALLY Beat Back Pain

I want to give you instant access to this special report right now so you can start using these powerful techniques immediately.

Every single one of these has been scientifically proven to deliver temporary or permanent pain relief.

Not only that, I’ve also included many tips which are designed not just to help you lose your pain… but also reduce your stress… lower blood pressure… gain more flexibility and mobility… and even have better sex more often!

Given the information packed in this special report – we could easily sell it for $1 per trick and ask for $101 for it.

Even THAT price is incredible… after all even if you get ONE single idea that you can use out of the 101 in this report… wouldn’t that be worth it for you to live a pain-free life?

But for a limited time I’m going to make you an irresistible offer that I KNOW anybody serious about getting rid of their back pain isn’t going to be able to pass up.

And I’m only temporarily lowering the price for ONE reason.

I recently sat down and figured out that we’ve already helped over 162,000 people from more than 127 countries reduce or eliminate their back pain.

However, I like to shoot for the stars and to me, that’s not enough. My mission is to help over 1 MILLION people reduce or eliminate their back pain – and I want YOU to be one of those million people.

And that’s why… for a limited time I’ve decided to drastically reduce the price in order to make it affordable for ANYBODY reading this page.

So how much is it?

To be completely honest, I’m almost embarrassed to even say this number out loud.

So before I tell you how little I’m asking you to invest, let me first show you a few other tricks you’ll discover inside this special report…

-The “back pain blow torch” technique which brings a whole new meaning of “heat therapy” to reducing back pain! (Don’t worry – no blow torches are actually involved!)

-How to create your own “home health spa in a box” – This takes 2 minutes, costs next to nothing, and is the next-best thing to a hot tub or Jacuzzi!

The “Fabulous Five” ways to save your back, neck and wrist while working.

All of these tips and A LOT more are waiting for you right now.

And here’s the best part.

Getting access to all 101 back pain relief tricks is affordable enough for ANYBODY reading this page to do.

Exactly how much is it?

Regularly $47 | Today Just $17”


In addition although Mr. Canone expressed no urgency to order this information,

pain creates its own urgency.


I thought what have I got to lose? I decided to order the book in the hope

that I could possibly become somewhat better. To my amazement, after

following selected guidelines I was able to get back to hiking, biking, skiing and doing all the things I love to do! Life’s biggest problem solved!


American Writers &Artists Inc. (AWAI) 6 Figure Course Revised restaurant Sales Letter 5 Guys

Revised restaurant letter 5 Guys

The most flavorful, specially prepared, top notch burger you’ll love – right now!

Dearest Alex:  Now that you will reach age 13 next week, it’s time to satisfy those refrigerator-raiding and food-creating urges at a specialty restaurant that will blow you away!

Please respond to my e-mail to meet tomorrow, Friday at 5 pm at the most enterprising restaurant in America where the service cooks carry on the teamwork tradition of the founding five guys. A teaming operation to rival your soccer team. Your choices generally are cooked to order in five minutes or less and can be brought to your table on request.

Upon arrival meet the main event.  Here comes the super delicious bacon cheeseburger sandwich that contains up to fifteen fillings and comes with two cheese patties.  The fresh cooked, never frozen, choice all beef patties can be separated with a requested plastic fork and knife, resulting in two open face sandwiches.  Each sandwich has a different variety of fillings and is just as satisfying as two regular sandwiches using an unneeded carb loaded bun.

There is much more! Peanuts are offered free of charge.  Instead of purchasing fries, the peanuts cooked in cholesterol-free peanut oil have fewer carbohydrates and are just as filling. This results in greater taste, greater economy and fewer carbohydrates for a meal.

That’s just the beginning!  If you have a yen for the French fries, you can’t beat these!  The potatoes arrive on a varied shipping schedule from such locations as Prince Edward Island, Georgia and Idaho ensuring taste variety.  They are then processed on the premises and fried in healthy peanut oil with the skin left on.  This provides a vitamin rich rustic country flavor which welcomes the options of lightly salted and Cajun seasonings.

Not satisfied with just a burger? There are additional offers such as kosher all beef hot dogs, creamy grilled cheese sandwiches and the newly added BLT sandwich featuring the low fat, low sodium crisp bacon.  All are eligible for any combination of the fifteen toppings mentioned with the bacon cheeseburger.

Drinks?  Prepare for a tasty thirst-quenching explosion! There is a selection of over 20 sodas, teas and lemonades.  Sub flavors can be added such as exotic lime, vine orchard fresh raspberry and creamy vanilla.

This place zings!  Here are a few well deserved accolades:

The freshest, best tasting burger ever!  Takes me back to burgers I have eaten on country picnics. Options of any or all of crunchy lettuce, luscious tomatoes, tangy onions, crisp pickle slices, snappy jalapeno slices and full bodied condiment dressings!  – Malcolm K

ZAGAT Survey Rated – Since 2001

Rated #1 burger for lunch in NYC – Time out New York

Willie Wonka’s of burger craft – Washington Post

I have two discount coupons offering $3.00 off any items ordered.  They expire tomorrow night.  NOW is the time to say YES! To my invitation, respond to my e-mail and meet with me at 5:00 P.M.  tomorrow, savor the best burger ever and let flavor be your guideline!

American Writers &Artists Inc. (AWAI) Accelerated 6 Figure Program Cheesecake Factory Restaurant Sales Letter





Dear Rebecca:

Last month my friend Bob introduced me to an exceptional restaurant that blew me away! They show such an efficient degree of service and variety of their signature dish…Cheesecakes… that they are well named – The Cheesecake Factory!

Please accept my e-mail invitation to visit by Friday. I have two 50% off discount coupons that expire that day.

I won’t kid you – There is usually a 20 to 30 minute wait, common in very popular bistros, but you will hardly notice it. You are greeted by knowledgeable hosts who take your name and number of your party and quickly find a comfortable seating arrangement.

Welcome to the Receiving Parlor

You will feel like you are in a Mediterranean country as well as Hollywood when you see the décor as you are lead by courteous servers in well pressed slacks and white shirts to your dining area. The tablecloths are shining white and the silverware and chinaware dishes are arranged as in a European palace.

Here comes the Main Assembly Line

The cuisine can best be described as global and you will feel the experience of a whirlwind world tour when you see the menu collection. There are over 250 items available with a menu that changes every 6 months. I can only list a few but some are bound to energize your taste. Explosively tasteful cuisine representing Japan, China, Southeast Asia, Mexico, Italy and Northern Europe, to list a few, leap off the page at you!

Please don’t Ignore Domestic Products

American cuisine traditions hail from New England, The Southeast, The Heartland, Southwest, Pacific Northwest and Hawaiian to name a few.


Here is a sample product inspection

(If those mentioned do not suit you, there are perfect alternative choices)


Traditional comfort food

– Mom’s homemade moist tomato infused meatloaf

– Country fresh chicken pot pie

– Grown up creamy mac and cheese burger

Mexican – Chicken Mole (Roasted chicken in a savory spiced cocoa sauce)

Chinese – Orange Chicken (broiled chicken in a spicy Szechuan sauce)

Japanese- Kobe Beef burger with mushrooms and onions in a toasted brioche bun

Cut Rate Products

You can be sure about healthy options. There is a line of salad and light appetizers termed “Skinnylicious” comprising 590 calories or less per item. One is the fire roasted fresh artichoke. Many folks in the US don’t know what an artichoke is, but this native Pacific Coast grown vegetable served in two large sections, succulent when steamed and infused with a spicy vinaigrette and garlic dip is a vegetarian meal in itself.

The lubricating Fountain (there are sodas liquors and other drinks available)

Coffee – Caramel Royale Macchiato – Double espresso, caramel, vanilla and steamed milk and many other varieties of cappuccinos, lattes and native coffees …These are available for takeout and can be ordered as well. All guaranteed to enhance a writer’s world! Pick up a mug for yourself and Katie.

Wines – Wines are available from California, Washington, Europe, South America and Australia ranging from $7.95 to $12.95 per glass.

The Central Production Floor

Cheesecakes, the signature item will blow your mind! There are 37 served varieties infused with creamy tart fruit flavors, sweet and dark chocolate. A choice selection for a coffee drinker is the Kailua Cocoa Coffee Cheesecake filled with layers of rich chocolate mousse and Kailua cream. Another choice selection is the Hershey’s cheesecake covered with chocolate liquor and finished with a smores style toasted marshmallow and graham crackers. This one will be a hit with the kids as you can take out part of the generous portions or order separately as a takeout item. There are downsized low cal options available for all entrees.

Surprise! – There is tailored accommodation available

I carried my laptop with me on my visit and needed to compose and send e-mails later. But was I surprised when the server showed me to a table where wireless capability was available. What a break for an artisan wordsmith! The atmosphere is several upgrades above the cyber writing environment of Starbucks and capped a perfect day!

Don’t just take my word for it (This is a sampling of endorsements)

We dropped in for a mid day snack before heading off to the theatre next door. We each enjoyed homemade lemonade followed by a Greek Salad, shrimp Summer Rolls and Pretzel Crusted Chicken. It was more than enough food for the two of us. K Patterson, Edmonton AB Canada. February 17, 2015

Great for desert! Patty D, Corona CA. February 9. 2015

Named one of the FORTUNE “100 Best Companies to Work For – 2014

The Cheesecake Factory ranked #92 and was the only Los Angeles based company to be named on this prestigious list.

Nation’s Restaurant News Consumer Picks: Overall Winner for Casual Dining Restaurants – 2014

For the third year in a row, The Cheesecake Factory was voted favorite casual-dining restaurant in this national survey of diners.

Market Force “Favorite Casual-Dining Restaurant” – 2014

The Cheesecake Factory was named North America’s favorite casual-dining chain in this national survey of diners.


Please say YES to my e-mail, get ready for an exciting dining extravaganza and let’s confirm a convenient hour by Friday evening to meet at The Cheesecake Factory, The Arboretum at Great Hills, 10000 Research Blvd, Austin, TX


Thank you Rebecca!  I know what you mean about enhancement. I was thinking about that after I sent it out.  My thinking is modeled around Joshua Boswell’s Recent copy showing even smaller paragraphs, more white space and repetitive use of adjectives extolling benefits .  Another issue…As a premierm COS member I own Web Copywriting 2.0.  So I shouldn’t need to re-order it ? OK

From: Cameron Irish [mailto:cirish@awaionline.com] Sent: Wednesday, March 11, 2015 12:43 PM To: Michael Kearns Subject: RE: Accelrrated Companion series Restuarant Letter


Hi Michael,


Your feedback from Rebecca is below:


Great job Michael – you managed to hit all four of the P’s: picture, promise, proof and push.

My only suggestion would be to see if you can go back and strengthen anything even just a little … an even clearer or more inviting picture, a bigger promise, a stronger push … or even just making a tad more conversational overall. It won’t be easy, but would certainly be a good exercise in editing.

Great job again! Rebecca






Cameron Irish


AWAI Events Services Manager




Please consider the environment before printing this e-mail.


From: Michael Kearns [mailto:kearns1@mstar.net] Sent: Saturday, February 28, 2015 5:34 PM To: ccs@awaionline.com Subject: Accelrrated Companion series Restuarant Letter


Please see attached restaurant letter.

American Writers &Artists Inc. (AWAI) 6 Figure Course Sample 1 Long Sales Copy Letter


Dear Dog Lover,

Remember that terrible month in 2007 when more than 1,600 dogs died from contaminated treats?

The problem isn’t old news…

By April 1, 2015, the FDA had received over 6,000 complaints of food related illness and death in dogs. How can this be? Because the FDA never took action.

No Fines, No Apologies, No Changes in Quality Control Regulation.

That means we, as pet owners, have to take matters in our hands. We love our dogs, we want to make informed choices, and we want to stop having to worry…

  •  Is there a way we can trust dog food ingredients, and never have to stand in the store reading fine print again?
  • Can we find out what Nutrition Labels don’t tell us?  
  • Can we find trustworthy markets and stop spending our time chasing down recall alerts every day, and always stress that we may have missed one?


Knowledge IS power, and it’s a matter of life and health for your dog.


Take a moment today to learn how you can be confident and at ease. You can simplify and trust your choices, and relax and enjoy your canine companion’s healthy, natural life.


Thank you for making sure you know what is best for your Best Friend’s health,

He’s counting on you to care!

Click Here to Learn 2 simple changes that will improve your dog’s health, (Natural and Organic)

With kindest regards,

Bill and Terry Jones

Grayslake, IL




– Today’s Dog Food Recall Rates are Alarming…  According to FDA Meta Trade data, nine lots comprising 360,000 lbs dog food were recalled in 2014




Dear Friend,

As the person who is responsible for the nutritional health and care of your dog, you want the most accurate information available in the vast panorama of dog food and treat markets.  Toxic substances in dog food ingredients have proven to cause chronic and acute illness, and even be deadly to your dog.

Learn today how to trust what your dog’s food is made from, and make simple  changes that will add years of love to both your lives.

We are providing you with vital information in this letter.  Information that might lead you to discovering


Knowing the facts and how to avoid the dangers will reduce your own stress caused by fears of contaminated foods and toxic chemicals, your dog’s gastric upsets and costly laboratory and vet bills.  You can be at ease in knowing that you have options, and you can choose to never have to worry that our dog’s illness will be caused by an unknown ingredient or toxin showing up in his food ever again.


Because the single most important thing we can do for the health and longevity of our dogs is to ensure them a proper diet, we pay attention to the labels and content lists on the package.

But what do they really tell us about the ingredients themselves?


Guaranteed Analysis Labeling, required by the FDA,

does not guarantee quality.


A standard dog food analysis might look like this:


Fat- 18%

Fiber- 3%

But, if you were to grind together an old leather boot covered in motor oil, throw in a length wooden fence post, and take that mix to a laboratory …

The resulting Guaranteed Laboratory Analysis would be identical to this.


So how can we trust what’s in the bag?

Today, commercial pet foods are mostly companies owned by large, multi-national corporations.  Often, these animal feed industries are looking at their profits more closely than at their quality standards and responsibility to the consumer.


But what we can do is step out of the smoke screen created by conventional dog food markets, consider the facts, and make informed choices about the care of our dogs.

You can be confident and at ease, understand your options, and you can relax and enjoy your canine companion’s happy, healthy, and naturally long life. 

The Dangers Today and How to Protect Your Dog Now —

Understanding Canine Nutrition and Finding Trustworthy Sources


What is better about organic and natural ingredients?


Studies have proven significant health benefits to your dog will come from


That’s why we need to make positive changes in our dog’s diet NOW, not later.


Do we know if the treats we are rewarding our dogs with are healthy and safe?


The FDA says it is still receiving complaints about dog treats, having processed more than 10,000 of them between October 2013 and March 31, 2014. Roughly 60 % of the cases involve some sort of gastrointestinal distress or liver disease, while 30 % involve kidney disease; the remaining 10 % neurological and skin disorders and other conditions.


Shockingly… 15 % have tested positive for Fanconi syndrome…leading to chronic illness and death. One of the causes of Faconi Syndrome is exposure to heavy metals.

  • Toxic Pesticides, Salmonella, Mold, Heavy Metals, Fertilizers,
  • Steroids, Synthetic Hormones, Residual Antibiotics, GMO’s…

Any And All Of These Could Be In Your Dog’s Dish Today


Thanks to devoted efforts to ensure that pets could have reliably wholesome food, We can answer the questions about safe and healthy dog foods, and provide solutions.



Bill and Terry Jones of Grayslake, Illinois, started making their own recipes for dog foods and treats at home.  They did the research and consulted countless Canine Nutrition experts. They personally witnessed the health improvements in their own dogs in real time!


They, just like you and me, need to trust that they are being just as conscious of the food they give their dogs as the food they put on their family’s dinner table.

They created the homemade recipes they call

Furry Friends Naturals and Puptastic Dog Treats


Today, Bill and Terry share their home in Grayslake with four very happy, very healthy dogs. They share a commitment with you to offer our dogs clean, wholesome and natural food and treats made from chemical free, locally produced and organically grown ingredients.


What’s in a name?…

Terry and Bill Jones got the idea to start their natural pet products business in 1990. Under the name Furry Friends Naturals, their premium organic dog foods have a proven track record that Veterinarians and Canine Specialists recognize as top quality in today’s market…


“I’ve been using Furry Friends Naturals Dog Foods since 1991, and still do today. I can trust their ingredients to remain consistent, and that is crucial when dealing with allergies.  Their products are less pricey than most other allergy specific Prescription labels.”                                                                                                                                                          ~A. Dodson


The Jones family values the mutual benefits of working with local organic farmers, and local ranchers who are their meat and poultry producers. They started the business because they wanted a natural food alternative for their own dogs, and that level of care and concern for animal health and well-being is why they maintain their high standards today.

Furry Friends Naturals has never had to recall one single lot of their products.

That’s honest quality.


“… I respect that you work with local farms that you inspect yourself.  Our dogs are truly our best friends, and we won’t feed them anything less than human-grade ingredients.  This includes treats. Thank you so much for producing a quality product for our pups.”                        ~F. Bolton


**—–insert small photo of Terry Jones with Ella and Puppalou, right side of page—–**


Diets Prescribed for Dogs with Food Allergies….


“My dog’s food allergies were a nightmare until my new vet recommended Furry Friends food and Puptastic Treats. The big companies alter the ingredients enough from batch to batch, she would often react to a new bag. Now I don’t have to worry about it at all, not even with the treats. And it’s affordable too -Thank you!”                                             ~B.S. Walker


Stay with a Safe and Dependable Recipe…

Puptastic Treats are always consistent. We never change the proportions of our ingredients.


We provide nutrition with consistent quality ingredients, made by people that we can trust. We go the extra mile to accurately label recipe ingredients; you may need to know exactly what is in your dog’s diet, and we are happy to tell you.


Puptastic treats are Non GMO,


“It’s so nice not to have to poke additional supplements down my little Chihuahua any more, or futilely hide them in food, trying to avoid the wrestling match! Thank you for making Puptastic Treats complete with all of the essential nutrients.  Now I just have the fun of giving her what she loves, and she loves me right back for it!”                                             ~G Brown



The special benefits of Vitamin E…

“I love being able to offer my dog treats and know that they are good for her! We have little games we play and she likes to learn tricks to earn a treat. She has really good manners because I used treats to train her.  Being able to offer her them freely is another way I can show her how much I love her. Thank you for that”                                                ~W. Kent


Treats are excellent training tools…

Bill Jones’ hobby is to train with his 2 Labrador retrievers to compete in Field Trial competitions. He found, as most owners have, that the most effective way to train dogs is to reward them with ample praise and timely tasty treats that the dogs love.  He has consulted with the following authority in training techniques:

Tina McCain


Working Dogs Need Energy Food…

When Bill trains his dogs in the field, he needs to offer them adequate protein to sustain their energy and stamina between their regular meals.  Puptastic Naturals Dog Treats are balanced and complete, with 29% protein from farm raised organic poultry, lamb and beef, so Cass and Riley achieved optimum growth as puppies, and they maintain strong, lean muscle as adults.


**—–insert small photo of Bill with the Labradors, right side of page—–**


“One of the most enduring friendships in history – dogs and their people, people and their dogs .”

~Terry Kay

Puptastic Treats are a compliment to a good diet…

~add no extra fat. The only oil added is the Vitamin E.

Puptastic Treats are “air-baked” using a special process that “puffs” them in to a smooth, crisp bite.  Because of this unique method, you can reward your dog with treats more often without worrying about over-feeding or throwing their diet out of balance.

“Obesity is more life threatening in dogs than people because they metabolize differently than Humans.  I’m glad to see a high quality, low fat treat on the market like Puptastic.”                           ~L.C. Peterson, DVM

Puptastic Treats are perfect for overweight dogs, because they can still receive their rewards without ruining their weight-loss program. 


At Furry Friends Natural Products, we promise safe and reliable sources

for all Puptastic Naturals Dog Treat ingredients.


**insert photo of calm, huggy dog with woman— with this caption:

“I think dogs are the most amazing creatures; they give unconditional love.   For me they are a role model for being alive.”      Gilda Radner

“One of my favorite things to do on a Sunday is to take my dog for a walk in the City Park.  Simone is friendly and people love to stop and pet her and chat for a moment. I always have a few Puptastic Treats in my pocket to reward her along the way, this keeps her on her very best behavior! I feel proud to be accompanied by my well mannered companion”                     ~L. Sherwood.


Today we are offering you and your dog  All  5 flavors of Puptastic Naturals

Absolutely FREE!


But first, we’d like you to know about:

Our Standards of Excellence and Our Promise To You….

All of our


“We have worked hard to earn these certifications that prove our quality. That’s who we are. We’re committed to honest, truthful advertising and ethical marketing practices.”

~Terry & Bill Jones, Furry Friends Naturals


Recommended by veterinarians…

“I’m very impressed with the integrity of your business and I recommend Puptastic Naturals to all of my clients looking for healthy treats for training or just anytime. We’re proud to be one of the first veterinary clinics to carry your products, especially since we offer holistic and alternative pet care in addition to traditional medicine.  We endorse only the healthiest, safest products, and Puptastic Naturals is on the top of our list of recommended treats.”                           ~ S. Karovski, DVM


If you’re like me, you read the dog food labels as closely as your people-food labels…


It’s the Quality that counts…

That’s why all 5 recipes of Puptastic Naturals Treats are made with care in our own kitchen, under the same FDA standards and regulations as a human-quality food kitchen.


–insert small photo of bill with a farmer at a farm–

Bill Jones promises his customers:

“We personally visit the local farms where we buy our poultry, meat and vegetables, and routinely inspect them to make sure the quality remains at its highest standard.”


It’s important to know your farmer and producer . Please visit our website and meet the farmers and ranchers who supply our 100% natural and organic ingredients sources!


We Promise You:

No imported meat protein, No artificial colors, No artificial flavors, No Drug residue or synthetic growth hormones,  No toxic pesticides, No herbicides,

No GMO’s, No gluten, No artificial preservatives …EVER!


Puptastic Naturals are always 100% Guaranteed!  You AND your dog must be completely satisfied with the quality and packaging of our products.


Guaranteed Freshness….

The beneficial Vitamin E oil in our foods naturally preserves freshness. We guarantee that Puptastic Naturals will arrive fresh on the shelf at your quality pet supplies store or Veterinary clinic, or when you order them directly to your home from our online store.

We carefully date each package so you know that the quality and freshness are guaranteed!


No Artificial Coloring or Flavoring, No Artificial Anything!

Most dog food and treats are flavored by mixing salty chemical flavorings with the fats and then spraying it on the bits after they have been processed.  That’s why they commonly feel greasy and have a, sometimes strong and unpleasant, odor.


Puptastic’s Guaranteed Natural Flavor….

In order to offer FIVE tail-wagging flavors without adding any artificial flavoring or colorants,

We do something unique!

Through a process of gentle distillation, we are able to concentrate 100% natural flavors from the poultry and meat ingredients that make up the treats themselves. The flavors are real and distinct. And because we bake the flavor right into the treats, they are almost completely odorless (to humans, that is!), and we can maintain our consistent base recipe.

Choose from 5    Tail-Wagging Flavors….

* 100% Natural Chicken

* 100% Natural Turkey

* 100% Natural Lamb

* 100% Natural Beef

* 100% Natural Beef Liver


Let your Best Friend try them all!

Take advantage of our limited time free offer!


**——insert (click here) to order page——-**


We Guarantee good taste and quality…. for free!

For a limited time, to a limited number of dog loving people like you, we are giving away a 30oz 5 flavor sampler package of Puptastic Naturals tasty, nutritious treats!


Veterinarian recommended for puppies, adults and older dogs alike. Bite-sized pieces suit all breeds of dogs, 3 lbs and up. Crunchy texture helps freshen breath and keep teeth white and clean! Our unique air-bake method makes them crunchy for healthy teeth and gums, yet easy to chew for tiny and older dogs.


Here’s Today’s Special Offer, with absolutely NO RISK to you…

Sorry, you just won’t find Puptastic Naturals quality in grocery chains or box stores!


Puptastic Treats are economical

(compared to VitaBonetm).


We have an easy order page prepared for you, so you can give your dog a chance to try Puptastic Treats at No Risk To You, and also receive a

Sampler Package of all  5 flavors, Absolutely Free


PLUS…As our thanks to you for making positive changes in your dog’s diet today, we will give you  FREE SHIPPING AND HANDLING if you order within 5 days!



Order now and start your dog on the path to

better health and a long, happy life with

PUPTASTIC NATURALS , the 100% wholesome, natural Dog Treats.

Organically grown ingredients, lean protein, fortified with vitamins and minerals – BALANCED and COMPLETE NUTRITION!


And we GUARANTEE your dog will love them…

Or your money BACK on the box you purchase!  And you get to keep the 30 OZ FREE SAMPLER Package and give your dog the chance to try ALL 5 FLAVORS and find the ones he DOES love!

Please click on the banner below to go to the secure order page on our website and take advantage of our very special offer for you…

Ø  Order a 32 oz Box of Puptastic Naturals Dog Treats for the low price of $16.99

With our 100% money back guarantee


Ø  Receive a coupon for a box of FIVE, 6oz packages of all 5 Natural Flavors

A $20.00 value Absolutely FREE


Ø  Plus FREE SHIPPING AND HANDLING when you order today!


_____(in line click = Yes! I’ll try a box with a full money-back guarantee)__________


“Thank you for joining us as informed, responsible dog lovers, and making the choice to do the very best you can do for your very best friends!”


Bill and Terry Jones, and the Puptastic Family


Furry Friends Natural Products & Puptastic Naturals

105 Sundog Rd., Grayslake, Il 98290 (800)-222-2222



We’re pretty sure that you not only care about your dog, there’s a place in your heart for all animals; we feel you will be happy to join us in a meaningful and important cause…

Ø A Very Special Gift Given in Your Name


Order today and we will partner with you to help stop animal abuse and abandonment–


We Know You Genuinely Care.

Join the Puptastic Naturals family in saving and improving the lives of homeless dogs across the country, and help be the voice for those who cannot speak for themselves.

Please Hurry, we only have a limited time for this opportunity!


“Dogs come in to our lives to teach us about love, they depart to teach us about loss.  A new dog never replaces an old dog; it merely expands the heart.  If you have loved many dogs, your heart is very big….”                                                                                                                                                                                                             ~ unknown author

The dogs are waiting!

Order Today and receive 30 ounces of FREE Treats

and assist the ASPCA in helping homeless dogs across the nation!


—–insert (click here to place your order) to order page——


Please feel free to give us a call if you have any questions about your dog’s diet.

To speak with our Canine Dietician (or order by phone) please call-1-800-222-2222

Monday thru Friday, 9am to 6pm EST

Great friendships begin with a wagging tail!

Welcome to the Puptastic Naturals Community!



Puptastics Order Page  

 Order Today and Create the World Your Dog Deserves!

___ YES, Bill and Terry…I can’t wait to see my dog loving life, with strong muscles and bones, and a beautiful coat. Please send me Puptastics Treats so he will “smile from ear to ear”!

Be sure to send me the FREE Trial Sampler Coupon, a $20 value and the Pet Calendar , mine to keep no matter what.

___ I am responding within 10 days, so send me the FREE booklet: “52 Fun & Easy Dog Tricks” mine to keep.


Please mark quantity of box(es) next to flavor:

____Beef     ____Chicken     ____Lamb     ____Turkey     ____Liver

____ Box(es) X $16.99 = ________

Shipping & Handling =      + $7.99

                    Total = $____________

Method of Payment:

____ Enclosed is my check (made payable to Furry Friends Natural Products) for $________

____ Please charge my credit card       ___VISA      ___MasterCard      ___American Express

Card Number__________________________________________

Exp. Date___________


Or order online at www.puptasticnaturals.com





Phone No__________________

In case we have questions about your order.

Please return this form with your payment to:

Furry Friends Natural Products

333 S. Lake St.

Grayslake, Illinois 60030


– – – – – – – – – – Cut Along Dotted Line To Keep For Your Records – – – – – – – – –

Your 100% Money Back Guarantee


[JH1]Great specific, benefit oriented call to action.

[JH2]Attention grabbing. Good use of stats to illustrate the severity of the problem. Very specific, useful, and benefit oriented. Good. I would edit it a bit to make it more powerful.

[JH3]It is important to engage your prospect in this way in your lead. Reach them at their level – they’re dog owners and you have important info.

Phrases like “nutritional health” and “vast panorama” sound a bit stiff.

[JH4]This is a strong Promise. Specific problem/solution structure. Good.

[JH5]This is unbelievable and you risk losing the prospect .

[JH6]Great specific Proof. You’ve listed brands the prospect probably has bought in the past. You stirring up powerful emotions here.

[JH7]Great Proof. But it would be more credible if you included some of the sources for this information.

[JH8]An issue here is that the formatting of your letter makes it a bit hard to read. You have subheads, copy that’s indented, some that’s centered, some all caps, some just underlined. It’s better to stick with one style for subheads. You can use italics, underline and all that in your copy but in the context of more structured letter

[JH9]Strong Promise.

[JH10]Great info here. And using bullets is a great way to present this info in a clear way.

[JH11]Good Proof. But I would credentialize these people. Are they vets? Canine nutrition specialists?

[JH12]Great way to make an emotional connection with the prospect and instill trust.

[JH13]This section is important but it comes out of nowhere with no transition.

[JH14]Great specific benefits here. Nice job.

[JH15]Good use of testimonials here and throughout. These quotes from fellow dog lovers is great social proof.

[JH16]Again, this section is important but it comes out of nowhere with no transition. Having the copy flow from beginning to end is important in sales copy. Start reading a ½ page before this section and then go into this section on Vitamin E. Can you see how the copy changes suddenly and the flow is lost? Jarring the prospect like that could lose them.


The transition could be something like.


Of all the ingredients in Puptastic Naturals, perhaps the most important is Vitamin E. Let me tell you why …

[JH17]Again, the flow is interrupted.

[JH18]This is a bit awkward and not important Proof for these treats as she doesn’t make any statements about them.

[JH19]Great Proof here.

[JH20]I would include details about the guarantee here – money-back?

[JH21]Great special offer that will boost response.

[JH22]Great way to showcase value.

[JH23]Good extra bonus to boost response.

[JH24]Awesome extra bonus that will appeal to your prospect.

[JH25]Good idea to reiterate the benefits. That’s key.

[JH26]Was the Pet Calendar mentioned in the letter?

[JH27]Was this mentioned in the letter?


I would have mentioned the ASPCA donation again.

[JH28]It’s always key to include the guarantee on the order device. Good.