American Writers &Artists Inc. (AWAI) Accelerated 6 Figure Program Cheesecake Factory Restaurant Sales Letter





Dear Rebecca:

Last month my friend Bob introduced me to an exceptional restaurant that blew me away! They show such an efficient degree of service and variety of their signature dish…Cheesecakes… that they are well named – The Cheesecake Factory!

Please accept my e-mail invitation to visit by Friday. I have two 50% off discount coupons that expire that day.

I won’t kid you – There is usually a 20 to 30 minute wait, common in very popular bistros, but you will hardly notice it. You are greeted by knowledgeable hosts who take your name and number of your party and quickly find a comfortable seating arrangement.

Welcome to the Receiving Parlor

You will feel like you are in a Mediterranean country as well as Hollywood when you see the décor as you are lead by courteous servers in well pressed slacks and white shirts to your dining area. The tablecloths are shining white and the silverware and chinaware dishes are arranged as in a European palace.

Here comes the Main Assembly Line

The cuisine can best be described as global and you will feel the experience of a whirlwind world tour when you see the menu collection. There are over 250 items available with a menu that changes every 6 months. I can only list a few but some are bound to energize your taste. Explosively tasteful cuisine representing Japan, China, Southeast Asia, Mexico, Italy and Northern Europe, to list a few, leap off the page at you!

Please don’t Ignore Domestic Products

American cuisine traditions hail from New England, The Southeast, The Heartland, Southwest, Pacific Northwest and Hawaiian to name a few.


Here is a sample product inspection

(If those mentioned do not suit you, there are perfect alternative choices)


Traditional comfort food

– Mom’s homemade moist tomato infused meatloaf

– Country fresh chicken pot pie

– Grown up creamy mac and cheese burger

Mexican – Chicken Mole (Roasted chicken in a savory spiced cocoa sauce)

Chinese – Orange Chicken (broiled chicken in a spicy Szechuan sauce)

Japanese- Kobe Beef burger with mushrooms and onions in a toasted brioche bun

Cut Rate Products

You can be sure about healthy options. There is a line of salad and light appetizers termed “Skinnylicious” comprising 590 calories or less per item. One is the fire roasted fresh artichoke. Many folks in the US don’t know what an artichoke is, but this native Pacific Coast grown vegetable served in two large sections, succulent when steamed and infused with a spicy vinaigrette and garlic dip is a vegetarian meal in itself.

The lubricating Fountain (there are sodas liquors and other drinks available)

Coffee – Caramel Royale Macchiato – Double espresso, caramel, vanilla and steamed milk and many other varieties of cappuccinos, lattes and native coffees …These are available for takeout and can be ordered as well. All guaranteed to enhance a writer’s world! Pick up a mug for yourself and Katie.

Wines – Wines are available from California, Washington, Europe, South America and Australia ranging from $7.95 to $12.95 per glass.

The Central Production Floor

Cheesecakes, the signature item will blow your mind! There are 37 served varieties infused with creamy tart fruit flavors, sweet and dark chocolate. A choice selection for a coffee drinker is the Kailua Cocoa Coffee Cheesecake filled with layers of rich chocolate mousse and Kailua cream. Another choice selection is the Hershey’s cheesecake covered with chocolate liquor and finished with a smores style toasted marshmallow and graham crackers. This one will be a hit with the kids as you can take out part of the generous portions or order separately as a takeout item. There are downsized low cal options available for all entrees.

Surprise! – There is tailored accommodation available

I carried my laptop with me on my visit and needed to compose and send e-mails later. But was I surprised when the server showed me to a table where wireless capability was available. What a break for an artisan wordsmith! The atmosphere is several upgrades above the cyber writing environment of Starbucks and capped a perfect day!

Don’t just take my word for it (This is a sampling of endorsements)

We dropped in for a mid day snack before heading off to the theatre next door. We each enjoyed homemade lemonade followed by a Greek Salad, shrimp Summer Rolls and Pretzel Crusted Chicken. It was more than enough food for the two of us. K Patterson, Edmonton AB Canada. February 17, 2015

Great for desert! Patty D, Corona CA. February 9. 2015

Named one of the FORTUNE “100 Best Companies to Work For – 2014

The Cheesecake Factory ranked #92 and was the only Los Angeles based company to be named on this prestigious list.

Nation’s Restaurant News Consumer Picks: Overall Winner for Casual Dining Restaurants – 2014

For the third year in a row, The Cheesecake Factory was voted favorite casual-dining restaurant in this national survey of diners.

Market Force “Favorite Casual-Dining Restaurant” – 2014

The Cheesecake Factory was named North America’s favorite casual-dining chain in this national survey of diners.


Please say YES to my e-mail, get ready for an exciting dining extravaganza and let’s confirm a convenient hour by Friday evening to meet at The Cheesecake Factory, The Arboretum at Great Hills, 10000 Research Blvd, Austin, TX


Thank you Rebecca!  I know what you mean about enhancement. I was thinking about that after I sent it out.  My thinking is modeled around Joshua Boswell’s Recent copy showing even smaller paragraphs, more white space and repetitive use of adjectives extolling benefits .  Another issue…As a premierm COS member I own Web Copywriting 2.0.  So I shouldn’t need to re-order it ? OK

From: Cameron Irish [] Sent: Wednesday, March 11, 2015 12:43 PM To: Michael Kearns Subject: RE: Accelrrated Companion series Restuarant Letter


Hi Michael,


Your feedback from Rebecca is below:


Great job Michael – you managed to hit all four of the P’s: picture, promise, proof and push.

My only suggestion would be to see if you can go back and strengthen anything even just a little … an even clearer or more inviting picture, a bigger promise, a stronger push … or even just making a tad more conversational overall. It won’t be easy, but would certainly be a good exercise in editing.

Great job again! Rebecca






Cameron Irish


AWAI Events Services Manager



Please consider the environment before printing this e-mail.


From: Michael Kearns [] Sent: Saturday, February 28, 2015 5:34 PM To: Subject: Accelrrated Companion series Restuarant Letter


Please see attached restaurant letter.

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